SE2, a life and annuity insurance technology and services company, has announced the acquisition of Breathe Life, a hybrid distribution and digital engagement platform provider for the life insurance industry.
The transaction expands SE2’s software-as-a-service offering to help carriers offer a digital buying experience. The deal also launches SE2’s investment in product and data engineering in Montreal, a hub for technology talent in North America.
Founded in 2018, Breathe Life provides carriers with cloud technology to improve the buying experience for consumers, advisors, or a hybrid of both. It was recognized as one of Insurance Business America’s 5-Star Insurtech Providers in 2021. As part of the acquisition, Breathe Life co-founder and CEO Ian Jeffrey will lead new business and customer-engagement SaaS products at SE2. “Breathe Life’s dynamic, cloud-based offerings and entrepreneurial culture complement what we have been building,” said Mark Schultis, CEO of SE2. “We are excited to welcome Ian and team to the SE2 family. Together, we can offer frictionless experiences and robust insights that enable our customers and the industry to evolve beyond today’s standard.” Read next: 5-Star Insurance Technology Providers “It’s not often that you find a partner that is completely aligned with you in terms of purpose and values,” Jeffrey said. “We’ve found that in SE2, and we are looking forward to reshaping the industry together. This is an exciting new chapter for Breathe Life.” “Today’s news builds on our team’s momentum and further positions us to innovate and accelerate the outcomes that the life and annuity industry deserves,” said Michele Trongi, chair of SE2 and operating partner at parent company Eldridge. “Our focus continues to be on increasing transparency, enabling product velocity, and improving the flexibility of how our clients consume our services.”
